NIKE x JD SPORTS:
"MONEY AT"
Group Creative Director/AD
For the release of the new Nike Air Max Dn we worked closely with Nike and musical duo Flyana Boss to create 3D music video for their new song Money At from their new EP.
To help make the launch special, we invited Flyana Boss’s closets fans to come get 3D scanned to be a part of this music video. Throughout you’ll find scanned fans scattered across the beautiful worlds we created.
To help make the launch special, we invited Flyana Boss’s closets fans to come get 3D scanned to be a part of this music video. Throughout you’ll find scanned fans scattered across the beautiful worlds we created.
Director: @global_studio
VFX Team: @clanhub
VFX Director: Yuri Karih
Group Creative Director: @devinmb
Group Creative Director:@rogerhoard71
Creative AD Lead: @supadup92
Creative Copy Lead: @lucasakelly
Art Director: @killewi
Jr. Art Director: @sandyisonline
Jr. Copywriter: @chuying.gum
Colorists: Yerlan Tanay
Associate Producer: @digisnaks
Production Coordinator: @loladegarmo
Sr. Account Director: @chloejwilliams2
Account Supervisor: @tayllorrcarroll
Account Executive: @maddielaurenn
Project Management Lead: @teresadaluze
VFX Team: @clanhub
VFX Director: Yuri Karih
Group Creative Director: @devinmb
Group Creative Director:@rogerhoard71
Creative AD Lead: @supadup92
Creative Copy Lead: @lucasakelly
Art Director: @killewi
Jr. Art Director: @sandyisonline
Jr. Copywriter: @chuying.gum
Colorists: Yerlan Tanay
Associate Producer: @digisnaks
Production Coordinator: @loladegarmo
Sr. Account Director: @chloejwilliams2
Account Supervisor: @tayllorrcarroll
Account Executive: @maddielaurenn
Project Management Lead: @teresadaluze
"The Boring Stuff"
Strong editorial pickup.
The campaign was featured in industry and creative-culture outlets such as LBB Online—where the announcement article logged over 1.2M “Likes” and reader saves—and Shots Magazine, underscoring healthy trade-press buzz around the immersive Times Square activation
Social-media engagement.
On Flyana Boss’s TikTok, the “Money At” visualizer clip has garnered 1M Likes, 3.8k Comments and 500 Shares—remarkable traction for a branded music drop.
JD Sports’s own TikTok post of the visualizer has also seen engagement, with 7k Likes and multiple reposts to date.
Fan participation event.
The Times Square launch on April 16 2024 drew several hundred attendees for on-site 3D scanning and experiential activations—while no exact head-count has been released, dozens of fan-shot videos and tagged shares flooded Instagram and TikTok that weekend, amplifying the spot’s reach organically.
