Instagram:
Cardi B's New
Years Read
Global Creative Director/AD
To promote our up and coming messenger feature allowing Instagram and Facebook users to communicate with each other on their respective platforms we brought in Cardi B to help fans prepare for 2021 with a new Instagram account. In partnership with Bronx rapper we launched a handle dubbed @cardibtruthteller, where she would be sharing her insights on how the new year will go.
FILM TEASERS
CARDI B TRUTH TELLER BOT
SOME CREATED ASSETS
Because we were introducing a brand new feature we could not develop a smart bot. There was no machine learning or AI developed for a cross-platform messaging feature at the time; therefore all responses and assets had to be written as possible "IF" "THEN" scripted scenarios as well as designed assets created to help further develop the Truth Teller Experience.
