Instagram:
Cardi B's New
Years Read
To promote our up and coming messenger feature allowing Instagram and Facebook users to communicate with each other on their respective platforms we brought in Cardi B to help fans prepare for 2021 with a new Instagram account. In partnership with Bronx rapper we launched a handle dubbed @cardibtruthteller, where she would be sharing her insights on how the new year will go.
FILM TEASERS
CARDI B TRUTH TELLER BOT
SOME CREATED ASSETS
Because we were introducing a brand new feature we could not develop a smart bot. There was no machine learning or AI developed for a cross-platform messaging feature at the time; therefore all responses and assets had to be written as possible "IF" "THEN" scripted scenarios as well as designed assets created to help further develop the Truth Teller Experience.
