DELEON:
BOLD SPIRITS RISE
Flow is magnetic, a force that ignites bold spirits and inspires fearless creativity. When you’re in it, you embody your most authentic self, radiating a contagious energy that celebrates originality and dares others to rise alongside you. It’s a moment where self-expression becomes unstoppable, and the world feels your presence in profound and unforgettable ways.
For this campaign, DELEÓN unveiled “Bold Spirits, Rise”—our first large-scale ad campaign in nearly a decade! With powerful visuals and a new brand platform, this campaign represents more than just an ad; it’s a celebration of fearless creativity, emerging talent, and the spirit of rising above.
For this campaign, DELEÓN unveiled “Bold Spirits, Rise”—our first large-scale ad campaign in nearly a decade! With powerful visuals and a new brand platform, this campaign represents more than just an ad; it’s a celebration of fearless creativity, emerging talent, and the spirit of rising above.
We partnered with legendary choreographer Shay Latukolan—renowned for his groundbreaking work with JUNGLE—to translate the essence of bold spirits rising into movement.
Client: DIAGEO
Agency: TRANSLATION
Steve Stoute, Chief Executive Officer
Jason Campbell, Chief Creative Officer
Group Creative Director, Devin Baker
Group Creative Director, Roger Hoard
Gin Chen, Creative Director
Gio Serrano, Creative Director
Dupree Bostic, Associate Creative Director
Lucas Kelly, Associate Creative Director
Sandi Preston, Chief Strategy Officer
Steve Stoute, Chief Executive Officer
Jason Campbell, Chief Creative Officer
Group Creative Director, Devin Baker
Group Creative Director, Roger Hoard
Gin Chen, Creative Director
Gio Serrano, Creative Director
Dupree Bostic, Associate Creative Director
Lucas Kelly, Associate Creative Director
Sandi Preston, Chief Strategy Officer
Elizabeth Mangano, Group Strategy Director
Rashad Williams, Context Director
Stesha Moore, Senior Project Manager
Susanna Swartley, Head of Client Services
Taylor West, Senior Account Director
Laura Palacino, Account Supervisor
Alison Hill, Head of Production
Alice Cottle, Executive Producer
Kristen Wiggs, Producer
Zen Ojore, Junior Editor
Jason Nuttall, Design Operations Lead
Olufemi Leverett, Senior Designer
Kevin Cornelio, Sr. Motion Designer
Stesha Moore, Senior Project Manager
Susanna Swartley, Head of Client Services
Taylor West, Senior Account Director
Laura Palacino, Account Supervisor
Alison Hill, Head of Production
Alice Cottle, Executive Producer
Kristen Wiggs, Producer
Zen Ojore, Junior Editor
Jason Nuttall, Design Operations Lead
Olufemi Leverett, Senior Designer
Kevin Cornelio, Sr. Motion Designer
Production: Biscuit Filmworks
