DEVIN BAKER
GROUP CREATIVE DIRECTOR & ART DIRECTOR
Born in Harlem. Raised by Hustle. Sharpened by Rejection.
Before the awards. Before the campaigns. Before the Cannes and the Emmys and the standing ovations—there was just a kid from Harlem with big dreams, no backup plan, and nowhere to sleep. Homeless? Yep. Broken? Never. Fueled by music, driven by culture, and armed with a story nobody else could tell, he clawed his way into the industry—first as an A&R at Universal Motown, working with legends like Akon, Wu-Tang, and Erykah Badu. Helped shape a diamond-certified, Grammy-winning album before most people knew what A&R stood for.
But that was just the pre-game.
From directing music videos to redefining brands at PrecisionIR, TPN, BBDO, Weiden + Kennedy, Meta, WhatsApp, 72andSunny, and Translation, this creative assassin has turned resilience into results. His culture-first approach has lit up film, TV, advertising, and everything in between. Today, he heeds the call where needed whether working for great agencies, freelancing or building his own consultancy. His goal— building wild, soul-grabbing creative experiences for brands that actually want to matter.
Cannes. ADCOLOR. Sports Emmys. ANDYs. Webbys. Yeah, he’s got shelves. But none of that means as much as telling stories that hit home, connect people, and move culture forward.
He prefers Kendrick to Mozart. And no, he’s not sorry about it.
AWARDS​​​​​​​
DELEON - BOLD SPIRITS RISE

WEBBY AWARDS: BEST ART DIRECTION 

NFL - SUPER BOWL: BRING THE HOUSE DOWN

#8 on USA TODAY ADMETER 
 CLIO SPORTS: GOLD INTEGRATED CAMPAGIN 
 CLIO SPORTS: SILVER FILM CRAFT 
 CLIO SPORTS: SILVER FILM 
 3 x ONE SHOW SHORTLIST  
 PHNX AWARDS: GOLD 
 GERETY AWARDS
NFL HALL OF FAME

NFL - "WHERE I'M FROM"

EMMY: SPORTS

NFL - FOOTBALL IS FOR EVERYONE
ANDY'S GOLD FOR BRAVERY 
 #2 ON AD AGE'S LIST OF TOP ADS OF 2021 
 CLIO SPORT GOLD: SOCIAL MEDIA  
 CLIO SPORT SILVER: DIRECT FILM  
 FAST COMPANY: 2ND PLACE WORLD CHANGING IDEAS  
 CLIO SPORT BRONZE: PR  
 WEBBY: GOLD 
 CANNES SHORTLIST  
 ONE SHOW SHORTLIST x 6  
 SHORTY IMPACT AWARDS:GOLD  
 SHORTY AWARDS: BRONZE 
 CLIO SHORTLIST x 3  
 SHOTS AWARDS: BRONZE  
 PHNX AWARDS 
 POWER OF PURPOSE AWARDS: GOLD   ANTHEM AWARDS

NFL - KICKOFF
CLIOS - SILVER FAN ENGAGEMENT 

META [INSTAGRAM] - NEW YEARS READ
SHORTY AWARDS: GOLD

WEBBY AWARD SHORTLIST

3X SHORTY AWARD FINALIST
2X THE DRUM AWARDS SHORTLIST


META  - "WRITTEN BY"
D&AD YELLOW PENCIL

ADC CUBE: SILVER

ADWEEK: AD OF THE WEEK

BUD LIGHT - GLORIA BREW
HOCKEY HALL OF FAME

SHORTY AWARDS: GOLD

ADWEEK: AD OF THE WEEK
 WEBBY: GOLD 

BUD LIGHT - NOT ALL HEROES WEAR CAPES
ONE SHOW: REAL TIME RESPONSE GOLD
 WEBBY: GOLD 

1999 BOY SCOUTS OF AMERICA: EAGLE SCOUT



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