WhatsApp recently introduced a Disappearing Messages feature that gives users the option of having their messages automatically disappear after seven days. This feature released globally in India, Brazil and the UK first. This film is about goodbyes. because when you say goodbye to something you love and want to hold on to. It can be emotional.
We are bidding adieu to things inside WhatsApp that we've enjoyed in the moment but now we don't mind getting rid of or don't matter to us.
Problem: most conversations are not meant to be recorded, not every message you send needs to stick around forever.
Objective: hero the fact that WhatsApp now has disappearing messages and educate people on their use case and value.