NAGA CRYPTO:
KNOCK YOU OUT
Executive Consultant/GCD/AD/Co-Writer
Join Mike Tyson as he discovers Naga, the all-in-one social investment app that’s making trading accessible and fun. In this educational short film, Mike learns firsthand how Naga allows users to follow and copy successful trades, making it easier than ever to dive into crypto and stock markets. With an engaging community of traders by his side—and an assistant guiding him every step of the way—Mike shows how Naga’s unique features make investing a knockout experience.
Catch the film as it hits screens in Europe, Latin America, Dubai, Germany, Russia, and more! This one’s for everyone who thinks big, plays hard, and loves a wild story.
My Role (Consulting):
Concept & Strategy
You defined the campaign’s big idea—leveraging Mike Tyson’s underdog-warrior persona to underscore NAGA’s “knockout” ease and power—and mapped it back to the brand’s social-and-gamified positioning.
You defined the campaign’s big idea—leveraging Mike Tyson’s underdog-warrior persona to underscore NAGA’s “knockout” ease and power—and mapped it back to the brand’s social-and-gamified positioning.
Script & Story Development
You wrote the spot’s treatment and on-brand script, blending Tyson’s charisma with a playful, tongue-in-cheek tone that made the crypto app feel both formidable and approachable.
You wrote the spot’s treatment and on-brand script, blending Tyson’s charisma with a playful, tongue-in-cheek tone that made the crypto app feel both formidable and approachable.
Creative Direction & Collaboration
Working as 19th & Park’s creative consultant I oversaw, and developed storyboards, guided the visual style, and kept the narrative tightly aligned to both Tyson’s personal brand and NAGA’s product promise.
Working as 19th & Park’s creative consultant I oversaw, and developed storyboards, guided the visual style, and kept the narrative tightly aligned to both Tyson’s personal brand and NAGA’s product promise.
Production Oversight
On set and in post, you provided notes on performance, pacing, edit decisions and music cues to maximize impact, making sure the final cut landed with the right balance of humor, attitude and product clarity.
On set and in post, you provided notes on performance, pacing, edit decisions and music cues to maximize impact, making sure the final cut landed with the right balance of humor, attitude and product clarity.
"The Boring Stuff"
Strong trade and consumer press pickup. Since the campaign launch on November 7, 2024, the spot has been covered by leading fintech and marketing outlets—including FinTech Global, Arabian Business, Finance Magnates and more—demonstrating healthy editorial buzz across Europe, the UAE and Latin America.
Massive social-media reach potential. Tyson’s personal social-stats are enormous—Activate HQ reports that in a recent month his posts generated some 390 million impressions and reached 160 million unique users, with a 2.8% engagement rate—underscoring the scale of “free” eyeballs NAGA tapped by leveraging his platform, even if no campaign-specific numbers were released.
Built-in ambassador reach. According to SponsorUnited, Tyson’s deals (including NAGA) rest on a base of 18.9 million followers across channels, adding significant earned visibility simply through his branded posts and earned reposts.
