WHATSAPP:
CARNIVAL
Carnival is more than just a party in Brazil. It’s like religion.
Entire communities spend the year working to build floats and costumes for the parade and participate in a competition full of rivalry. Messaging is a major part of the culture of communication in Brazil, so privacy is important. To launch WhatsApp in Brazil we created a film that brings a real story about carnival to life, with a fire and two rivals connecting.
Entire communities spend the year working to build floats and costumes for the parade and participate in a competition full of rivalry. Messaging is a major part of the culture of communication in Brazil, so privacy is important. To launch WhatsApp in Brazil we created a film that brings a real story about carnival to life, with a fire and two rivals connecting.
Iconoclast / Sao Paulo
DIRECTOR
Ian Ruschel
Gui Bohn
CREATIVE X TEAM
Rodrigo Moran
André Felix
Lucas Heck
Belén Márquez
Devin Baker
Soham Chatterjee
Ian Ruschel
Gui Bohn
CREATIVE X TEAM
Rodrigo Moran
André Felix
Lucas Heck
Belén Márquez
Devin Baker
Soham Chatterjee
