WINGSTOP:
LATTO LEMON REMIX
Global CD/AD/Writer
"The Boring Stuff"
Trade & consumer press pickup.
The collaboration was announced in PR Newswire, featured in Nation’s Restaurant News and covered by creative‐industry sites like Ads of the World and DesignRush—demonstrating solid editorial reach in both food-service and marketing outlets.
The collaboration was announced in PR Newswire, featured in Nation’s Restaurant News and covered by creative‐industry sites like Ads of the World and DesignRush—demonstrating solid editorial reach in both food-service and marketing outlets.
Official TikTok engagement.
On Latto’s own TikTok (@latto777), the campaign teaser for The Latto Meal boasts 129.2 K Likes and 12 K Comments, with fans tagging friends to try the new flavor.
On Latto’s own TikTok (@latto777), the campaign teaser for The Latto Meal boasts 129.2 K Likes and 12 K Comments, with fans tagging friends to try the new flavor.
Fan-generated viral content.
User-created mukbang and reaction videos have exploded—one popular fan clip garnered 3.9 M Likes, 7.1 K Comments and 83.2 K Shares, while the original “where the Latto meal at?” post pulls in 63 K Likes, 286 Comments and 3.7 K Shares—amplifying the spot far beyond paid media
User-created mukbang and reaction videos have exploded—one popular fan clip garnered 3.9 M Likes, 7.1 K Comments and 83.2 K Shares, while the original “where the Latto meal at?” post pulls in 63 K Likes, 286 Comments and 3.7 K Shares—amplifying the spot far beyond paid media
