NFL:
BRING THE
HOUSE DOWN
Global Creative Director/AD
"The Boring Stuff"
Record-setting league social metrics during Super Bowl LVI week. The NFL’s owned channels (Facebook, Instagram, Twitter, Snapchat and TikTok) delivered 1.8 billion impressions—up 42% year-over-year—and 78 million engagements (a 47% increase). Video views hit 618 million, up 51% versus the prior year. Positive sentiment around the halftime show jumped 8% from Super Bowl LV.
Teaser rollout that drove earned press and social buzz. In Phase I of “Bring The House Down,” the NFL (via 72andSunny) released 5 teaser spots plus 6 purpose-built social teasers and even integrated the campaign into gaming platforms—efforts credited with generating broad editorial pickup (Adweek, Campaign Brief, Shots Magazine) and organic social chatter, even though no campaign-specific figures were disclosed.
Super Bowl Media Center benchmarks. As a benchmark for earned-media scale, "Bring The House Down" aimed to capture 400 million earned impressions alone—underscoring the massive earned-media potential available to brands during the halftime window.
NFL Hall Of Fame Exhibit. The Hall rolled out a display of the stop-motion and hand-puppets used in fan-favorite Super Bowl ad "Bring The House Down"—under glass in its “Pro Football Today” gallery.
BEHIND THE SCENES
TEASERS
